Advertising on Guidebooks


The back cover of my 1933 guide to Caernarvon Castle has a full page advert for ‘Selo Roll Film’. (Compare this with a 1937 advert for the same product.) Clearly visitors to Caernarfon would be using portable cameras to capture their adverts.

This was a guide published by His Majesty’s Stationery Office and so the advert seemed surprising.


But then I spotted that my 1989 reprinted 1987 English Heritage guide to Longthorpe Tower carried a mention of Gateway Foodmarkets Ltd. My other ‘white’ English Heritage guides do not mention Gateway. So where else did this sponsorship appear?

Author: David Gill

David Gill is Honorary Professor in the Centre for Heritage at the University of Kent, and an Academic Associate in SISJAC at UEA; Professor of Archaeological Heritage.

7 thoughts on “Advertising on Guidebooks”

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: