Advertising on Guidebooks


The back cover of my 1933 guide to Caernarvon Castle has a full page advert for ‘Selo Roll Film’. (Compare this with a 1937 advert for the same product.) Clearly visitors to Caernarfon would be using portable cameras to capture their adverts.

This was a guide published by His Majesty’s Stationery Office and so the advert seemed surprising.


But then I spotted that my 1989 reprinted 1987 English Heritage guide to Longthorpe Tower carried a mention of Gateway Foodmarkets Ltd. My other ‘white’ English Heritage guides do not mention Gateway. So where else did this sponsorship appear?

Author: David Gill

David Gill is Honorary Professor in the Centre for Heritage at the University of Kent, and Honorary Research Fellow in the School of History and an Academic Associate in SISJAC at UEA; Professor of Archaeological Heritage.

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