1933
The back cover of my 1933 guide to Caernarvon Castle has a full page advert for ‘Selo Roll Film’. (Compare this with a 1937 advert for the same product.) Clearly visitors to Caernarfon would be using portable cameras to capture their adverts.
This was a guide published by His Majesty’s Stationery Office and so the advert seemed surprising.
1989
But then I spotted that my 1989 reprinted 1987 English Heritage guide to Longthorpe Tower carried a mention of Gateway Foodmarkets Ltd. My other ‘white’ English Heritage guides do not mention Gateway. So where else did this sponsorship appear?
[…] This guidebook (1989) also notes the sponsorship of Gateway Foodmarkets Ltd. (see Longthorpe Tower). […]
[…] Heritage produced by a guidebook by J.G. Crow (1989). The guide carries advertising for Gateway. This fully illustrated (but black and white) guidebook starts with a Tour of the Fort, and then […]
[…] some of the early English Heritage guidebooks there is acknowledgement of the support and sponsorship of […]
[…] Heritage. It was reprinted in 1983, with a second edition in 1988. This carried the branding of Gateway supermarkets. The format was altered, starting with a description and then the history. An expanded […]
[…] carries the logo of Gateway supermarkets as a supporter and sponsor (advertising considered in a previous post). A price code is noted on the back cover, as opposed to a set cost which would limit the ability […]
[…] Heritage (e.g. Dartmouth Castle, Longthorpe Tower) and Historic Scotland guidebooks (e.g. Birsay, Smailholm) carried the logo of Gateway Foodmarkets […]