Heritage guide book advertisements 80 years on. #heritageguides

The 1937 Office of Works Official Guide for The Palace of Holyroodhouse, Abbey and Environs contained a number of advertisements which paint a picture of Edinburgh at the time.

Apart from the Motor Coach Tours and Edinburgh Rock confectionery already referred to in a previous post, a double page spread contains advertisements for Government Publications produced by His Majesty’s Stationery Office, Scotch oatmeal, and antiques.

holyroodabbeyguide1937-v

The most interesting advertisement is for James Gray & Son, Ironmonger, which features Battleship Teakwood garden seats for sale. These would have been sourced from specialist manufacturers which produced lines which effectively ‘upcycled’ materials from the military.  Grace’s Guide to British Industrial History provides the example of Hughes, Bolckow and Co. Battleship Breakers as a potential source for this heritage garden furniture.

From Grace's Guide http://www.gracesguide.co.uk/Hughes,_Bolckow_and_Co
From Grace’s Guide http://www.gracesguide.co.uk/Hughes,_Bolckow_and_Co

HMSO, which for many years was the main provider of Government agency heritage site guides, used an advertising slot on this page, and also the inside back page (full page) to advertise its range of publications. The language of the advert is itself interesting, flagging the ‘authoritative’ credentials of the publisher.

holyroodabbeyguide1937-iii2

Author: Ian Baxter

Director of Scottish Confucius Institute for Business & Communication, Heriot-Watt University & Professor of Historic Environment Management, University of Suffolk; Vice-Chair of the Built Environment Forum Scotland; Trustee of The Heritage Alliance

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