There are several tourism strategies available for Suffolk. The one for East Suffolk (2017–22) notes the importance of heritage for attracting tourists to the area. One of the aims is to develop the cultural and heritage offer of East Suffolk? Museums are seen as separate from heritage.
East Suffolk attracts (2015) 10.2 million day trips, 2.7 million staying nights. The total value of tourism to the region (2015) was £590 million.