Journal summary: Whilst the European Journal of Marketing retains a European brand identity it is a truly international journal, actively encouraging global contributions from scholars across the broad domain of marketing. It covers a wide range of research traditions within marketing, particularly encouraging innovative ideas in conceptual developments and research methodologies. The EJM is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach.
Access: Subscription; some open-access articles
Journal type: Academic peer-reviewed