Outlander and heritage tourism

Doune_8
Doune Castle © David Gill

The Outlander series of books and TV series is having an impact on visitor numbers at heritage sites in Scotland (“Outlander tourism effect a ‘double edged sword’“, BBC News 15 February 2020). Doune Castle is reported to have a 200 per cent increase, rising from 38,000 in 2013 to 142,000 in 2008. It is now the fifth most popular Historic Environment Scotland site.

Culloden, managed by the National Trust for Scotland, has also seen a large increase in visitor numbers to over 213,000 in 2018.

culloden_NTS_visit
Source for Data: ALVA

Author: David Gill

David Gill is Honorary Research Fellow at UEA; Professor of Archaeological Heritage.

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