Heritage Tourism in 2021: Museums in London

Compiled by © David Gill

The ALVA figures for 2021 allow us to gain a glimpse of visit numbers across the heritage sector. Visitor numbers in London have not bounced back; indeed, they are marginally down on 2020. Is this due to the lack of visitors from outside the UK? Are members of the public concerned about visiting such venues where it is not possible to maintain social distancing?

Such a dramatic drop in numbers (from 36.6 million in 2019 to 7.7 million in 2021) will have an impact on income in terms of special exhibitions, retail outlets and catering. What is not clear is if this will be reflected in the numbers retaining membership of friends’ organisations.

Author: David Gill

David Gill is Honorary Professor in the Centre for Heritage at the University of Kent, and an Academic Associate in SISJAC at UEA; Professor of Archaeological Heritage.

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