Evolving operational policies for Covid-19

Historic Environment Scotland has issued Version 7 of its Covid-19 Operational Policy & Minimum Operating Standards for Property Management and Visitor Operations.

The open sharing of this evolving publication by the organisation has been great to see. The first version was showcased publicly by the HES Director of Conservation, David Mitchell, back in June 2020 as part of the Covid-19 Historic Environment Resilience Forum (CHERF) event on Re-opening Venues which I chaired.

The document has been an incredibly useful resource for considering operational issues and decision-making system design for the sector to use as a comparator resource to adapt to their own situation.

From a heritage management teaching point of view, it has also been an excellent live case study to enable students to consider the organisational requirements and ramifications of decisions/actions which aren’t always obvious at visitor sites and organisational hubs.

Jobs for a green recovery – report from Green Alliance

The Green Alliance has just published a policy insight report setting out the data and arguments for investment in a range of nature-based investments which would bring about environmental improvement, assist climate change mitigation and deliver social and economic benefits, notably in job creation for areas of the country where there is a distinct labour market challenge.

The summary report and accompanying detailed analysis include focused case studies on some specific potential actions, such as habitat restoration for bogs and seagrass, and tree planting and park creation. These specific examples within a broader approach for green jobs help to build that compelling case, especially given the downstream wider potential skills development, higher level job creation, and broad long-term societal benefits.

The detailed report shows the impacts diagrammatically.

Diagram of potential economic impacts of natural environment enhancement

There isn’t a specific read-across to the historic environment within the report, but the links can be seen – from allied research and operations associated with understanding and managing the cultural landscape as nature-based investment is made, to shared skills enhancement and longer-term job creation which benefits both the natural and historic environment.

Figure 10 in the detailed report provides a breakdown of jobs in Scotland in nature-based activities and nature-dependent sectors in 2019 with 195,300 total jobs, noting that 2% of these are specifically related to museums and cultural activities, with a further proportions being travel/recreation and hospitality-related, and natural craft skills which are intimately tied to the heritage of localities.

Figure 10 jobs breakdown
Hirst, A. & Lazarus, H (2020) Supporting a Green Recovery: an initial assessment of nature based jobs and skills. NatureScot Research Report No. 1257

The multivalent future life of The National Gallery

Publication of the latest National Gallery Strategic Plan 2021-2026 will take the organisation through to its 200th birthday. The plan is very much a product of the pandemic, recognising the change over the past year, challenges and opportunities that the gallery has gone through and actions it needs now to mainstream in its operations to thrive into the future.

The Gallery sees itself as embarking on a newly enhanced commitment to engage with the widest audiences globally in innovative ways, and wants to demonstrate how art is transformative, enhancing culture and society. It intends to develop income streams through a range of digital channels and offerings, rework the visitor welcome and orientation in the Sainsbury Wng, and foregrounds the research credentials of the Gallery as a hub for an enhanced and diverse community of practice.

There is much to applaud here, not least the optimistic and engaging tone in which the strategy is written. As a connoisseur of strategic plans and annual reports, there are also some sentences which may baffle and amuse. My favourites for this plan include:

It is this multivalent life, always finding new ways to share our art, that defines the Gallery and will continually redefine it in future.

Strategic Plan, p.5

Multivalent? There’s a word you don’t see every day!.

…we will diversify the social media channels we serve to include programmes we do not already use (TikTok, Snapchat) as well as doubling down on the ones we do.

Strategic Plan, p.10

Doubling down? A phrase with history… but also a gamble.

Mainstreaming & Equality Outcomes at Historic Environment Scotland

HES has just published an update on its work to embed equality and diversity across its operations and activities with data on 2019-2020 and a range of case studies highlighting progress. The main report is web-based with dynamic content (personally speaking I feel a PDF would also be helpful, but I may have missed the link).

The report is good to see, not least the recognition that the organisation is at the start of its journey in comparison to others: a phrase that jumps off the page for example admits that it is still currently a ‘white organisation’ and needs to work to represent Scotland’s society better internally. It usefully considers both the internal and external environments for the organisation.

The complexities of the issues are large and structural barriers to overcome are large, and the report charges its directorates with expectations to address these, and enable the historic environment to work for everyone, and enable all sections of society to engage with their heritage.

The response to the pandemic and the shift to new ways of working with enhanced digital service delivery add a further challenge and opportunity, and will need to be one of the ingredients to address the issues.

I’d argue that further articulation in future also needs to be made around equality and access in the context of chronic ill health disability (beyond typical disability classifications) and challenges of ageing society; financial exclusion and its ramifications for engagement with heritage; and also consideration of specific geographic issues (e.g. urban / rural / island / remote) as they impact on stakeholders in the historic environment.

Keeping up with the US National Park Service

Given my research interest in the inner workings of heritage and conservation organisations (i.e. how they manage themselves and communicate their management role to stakeholders) I used to be a regular reader of the NPS Morning Report. Issued by the Visitor Resource & Protection office, it was very much focused on operational issues, but always gave insights into the way in which the Park operations responded and adapted to different situations and events.

Since the demise of the Morning Report, I now read the weekly NPS Green & Gray Report instead, which is issued by the Office of Communications and is much more focused on wider communication of NPS activities to external audiences as well as internal employees and stakeholder partners.

From an external standpoint, the evolution of the organisation’s management communication has been interesting to see in terms of ‘voice’ and ‘tone’ and of course reflects the NPS’s broader mission for engaging the widest audiences and supporters for the Parks which has grown over the past decade.

Discussion document on National Marine Parks

The Blue Marine Foundation has recently published a report which considers the idea of National Marine Parks in the UK, and sets out proposals for how they might be established using local partnership models which build on current environmental protection designations.

Map of current landscape designations around the UK.
Current landscape designations highlighted in report (Blue Marine Foundation)

The report recognises the opportunities which the pandemic has brought around raised recognition of environmental issues, and the opportunities which communities have with connecting or re-connecting in enhanced ways with the natural environment to promote wellbeing and generate sustainable economic benefits.

The report also highlights the relatively limited connections which many coastal communities have with management of the blue resource adjacent to them currently, and flags Plymouth Sound National Marine Park as a potential management model for increasing and widening stakeholder engagement in dynamic ways. It also highlights success of the World Heritage Site designation for the Jurassic Coast, generating £111 million annually for the economies of Dorset and Devon.

Recognition is made of the deep heritage connections which coastal communities have with the sea, and the proposed sites for National Marine Parks build on the distinct natural and cultural characteristics of these locations around the country.

The labelling of an area brings recognition and discussion, and the report’s proposals for National Marine Parks is an intriguing prospect which I hope will gain traction.

Heritage listening: Duchess the podcast

Inevitably I have become an avid listener to the new heritage-focused podcast series launched by the Duchess of Rutland, simply entitled, “Duchess” as I have headed out for my daily constitutionals during lockdown.

The first series has ranged far and wide across the UK, focusing on the personal stories of the women behind the running and development of private stately homes and estates – most of whom are united by being part of the British aristocracy with the title Duchesses. As Emma Rutland wryly observes, it is a somewhat elite club!

She has however produced utterly engaging interviews which have been exceedingly open and honest, revealing how the interviewees have married into, inherited, survived and prospered as members of the British establishment. More importantly the interviews go a long way to break down the stereotypes of the private stately home owner in explaining the trials and tribulations of the sleeves-rolled-up approaches needed for maintaining the ongoing survival and flourishing of the estates in local communities and modern society more widely.

The love of peeking behind the curtain will make the series appeal to many, whilst anyone interested more in the ‘management’ of heritage sites will find plenty too, as the stories have provided a wealth of case studies of innovation, social inclusion, community development, tourism experience creation, and reflections on long term stewardship of historic assets in private hands often against the odds.

The podcasts can be found in the usual audio locations, and further details can also be found on the dedicated website: https://www.duchessthepodcast.com

National Park Week (USA)

National Park Week logo

National Park Week in the USA has just finished, organised (of course) by the National Park Service and supported by the National Park Foundation. This year, there have been more virtual events unsurprisingly than ever before, along with daily themes around which social media content was focused such as Transformation Tuesday, Earth Day, and Junior Ranger Day. Twitter even rolled out a Covid-friendly Park Ranger emoji complete with mask to accompany the related hashtags for the week #findyourpark

The Presidential Proclamation from the White House noted the healing power of connection with nature, and the opportunities for the NPS as an organisation to engage ever more equitably with the communities it serves.

This year’s Park Week also saw the anticipated launch of the NPS app, which brings together a range of handy visitor information about parks and sites in the National Park System, along with maps and links to interpretation materials. The app takes the design principles of the Unigrid further into the digital realm (Those who recognise our guidebook and signage obsessions on this blog will realise I’ll inevitably be coming back anon on this….).

The app’s first iteration is good and, even though somewhat afar sitting in the UK, I have already lost a number of hours playing with it – and am now mentally planning future trips back to the States to try it out on location.

Park Week details for this year, along with resources from previous celebrations can be found here: https://www.nps.gov/subjects/npscelebrates/national-park-week.htm

A sense of place: stories of stewardship from the National Park Service

In the treasure trove of the US National Park Service administrative history resources which highlight the thinking behind the management processes and development of the organisation I have recently stumbled across a set of podcasts which were originally produced as part of an oral history project with the Association of National Park Rangers (ANPR).

The interviews with retired Rangers and other NPS staff provide fascinating glimpses into personal histories intimately tied into the Service’s activities and more tellingly, ethos, ideas and philosophy – and where individuals see their role in the wider development trajectory for the organisation as a whole. The podcast episodes range across a broad range of management activity in the Parks which is public-facing, but also takes in the work behind the scenes to support that front line activity and lead to overall Park and Service development and ideas of what stewardship means corporately and individuallt.

The episodes are a real pleasure to listen to – not least because one of them touches on my own particular obsession around ‘official guides’ to sites, considering the history of NPS publications and site brochure design principles.

Link to the podcast series: A Sense of Place

Nested strategic messages and actions for the canal estate in Scotland

Scottish Canals communications strategy document
Scottish Canals comms strategy

The canal network in Scotland has been regenerated over the past 20 years to provide an enhanced environment for recreation, water-based transport and environmental protection. Since the old British Waterways organisation evolved in Scotland in 2012 to become Scottish Canals the focus within the organisation has been on reimagining the 250-year-old inland waterways from derelict and under-used industrial transport arteries into regeneration corridors for tourism and the natural environment.

Scotland's canals in numbers infographic
Scotland’s canals in numbers infographic [Scottish Canals]

The organisation has aligned its purpose to the wider Scottish Government aims for the country, and in the latest versions of the Scottish Canals Strategic Plan and Marketing & Communications Strategy documents covering the period from 2020 to 2023, the wider social, cultural and environmental purpose for the organisation and the waterway network has become much more clearly articulated.

Strategic plans can sometimes be somewhat turgid documents, and not necessarily accessible to wider audiences. This is not the case with the Scottish Canal document, moreso if read alongside the communications strategy. Whilst the focus of the organisation is on the cultural and environmental stewardship of a defined waterways and associated land estate, the opportunities for the organisation to play an important role of far wider relevance becomes evident as the management of that estate provides lessons and opportunities of what can be done with the repurposing of heritage and environmental assets and altering the perception for stakeholders and users.

The vision for the organisation has shifted to how people positively interact with the canal estate as green and blue infrastructure, and a set of thematic messages and engagements relevant to different audiences are clearly presented as nested within the requirements of the organisation which at its heart is a combined estate/asset management and stewardship function. The context for the nested messaging is completed by showing the relationship to the wider published Scottish Government ‘Purpose’ against which all publicly funded bodies align themselves.

Our vision is for Scotland’s canals to be a world-class waterway network with a thriving natural environment built upon 250 years of history that benefits communities and all users who live, work, visit and play along our canals.

Scottish Canals vision
Nested messages and engagement by Scottish Canals sit within organisational priorities and broader Government aims
Nested messages and engagement by Scottish Canals which sit within organisational priorities and broader Government aims

The follow-through of purpose to function to message is neatly presented diagrammatically, and the documents effectively provide insight and greater profile for the organisation, and as a good example of the logic and ongoing development of transparent and inclusive corporate planning for organisations in the heritage sector.