The impact of lockdowns due to the pandemic is making itself clear on the visitor figures released by ALVA. Reduced visitor numbers will see a reduction in income from ticket sales as well as through retail outlets. We have yet to see the impact on those who pay annual memberships.
One of the last heritage sites I visited in London prior to lockdown was the Tower of London (for the Heritage Alliance conference). ALVA has now released the visitor numbers for three of their properties in London: the Tower, Hampton Court Palace, and Kensington Palace. The combined number of visitors in 2019 was 4.5 million; in 2019 it fell to 730,816.
The publication of the ALVA visitor figures for museums in London demonstrates the impact of COVID restrictions. A selection of 11 museums in London received over 36.6 million visitors in 2019, reduced to 8.2 million in 2020. This represents lost income that will need to be addressed by the sector.
The release of ALVA visitor figures have shown the impact of the pandemic on visitors to Oxford University Museums. The 3.3 million visitors in 2019 dropped to 887,516 in 2020. (This is still more than the number of visitors to University of Cambridge Museums.)
The ALVA figures for 2020 have shown the impact of the pandemic on museum visitors through the figures for the University of Cambridge Museums. The total number of visitors has dropped from 1.3 million in 2019 to 471,408 in 2020. However if you remove the Cambridge University Botanic Garden from the figures this leaves 277,918 visitors to all the other locations.
The ALVA figures for 2020 have been released. I have chosen the top 10 locations for the National Trust for Scotland where there is easily accessible data for 2019. I have not included Corrieshalloch Gorge (56,060), Ben Lomond (54,266), or Balmacara Estate & Lochalsh Woodland Garden (45,957). These 10 sites attracted 934,938 in 2020, down from 2.1 million in 2019.
Using the Top 10 sites for 2019, the fall is from 2.1 million to 888,159 in 2020.
The figures reflect how landscapes and gardens have been used to allow the public to re-engage with heritage sites and locations.
ALVA has released the visitor figures for 2020 and they are showing the harsh impact of the COVID-19 on the heritage visitor economy. The top 10 Historic Environment Scotland (HES) sites (for 2o2o) have dropped from just under 4.4 million visitors in 2019 to 517,210 in 2020. Edinburgh and Stirling Castles saw a fall of 87 % and Urquhart Castle saw a drop of 89 %. Some sites, unsurprisingly, given the circumstances, saw a fall of over 90 %.
Using the Top 10 visitor numbers for 2019, visitor numbers fell from 4.5 million to 512,203.
These numbers indicates the impact of the pandemic both on a specific heritage organisation as well as on the tourism sector more generally.
The visitor numbers for Leading Visitor Attractions in 2019 are now available. Properties managed by Historic Environment Scotland attracted over 5 million visitors in 2019. Top of the list is Edinburgh Castle with 2.2 million visitors, followed by Stirling Castle (609,000), Urquhart Castle (547,000) and Glasgow Cathedral (537,000). Skara Brae on Orkney received over 115,000 visitors, no doubt reflecting the presence of cruise ships.
The top six sites attract over 4 million visitors in 2019.