The 2016 figures are available for Leading Visitor Attractions in the UK (ALVA). The top attraction remains the British Museum with 6,420,395 visitors. The National Gallery is in second place with 6,262,839 visitors.
We have noted over on ‘Looting Matters‘ that today is the 255th anniversary of the opening of the British Museum to the public. This was linked to the release of visitor figures for 2013: 6.7 million. The British Museum has been successful in mounting events that have attracted the public but it has not really grasped the issue of visitor facilities. Try and get a cup of tea at lunchtime, and the wait for the toilets can be extended. (Hint: become a Friend of the British Museum.)
Parts of the museum are unbearably packed and popular whereas there are some routes where visitors are fewer on the ground.