Heritage Tourism in 2021: Museums in London

Compiled by © David Gill

The ALVA figures for 2021 allow us to gain a glimpse of visit numbers across the heritage sector. Visitor numbers in London have not bounced back; indeed, they are marginally down on 2020. Is this due to the lack of visitors from outside the UK? Are members of the public concerned about visiting such venues where it is not possible to maintain social distancing?

Such a dramatic drop in numbers (from 36.6 million in 2019 to 7.7 million in 2021) will have an impact on income in terms of special exhibitions, retail outlets and catering. What is not clear is if this will be reflected in the numbers retaining membership of friends’ organisations.

Heritage Tourism in 2021: Historic Royal Palaces

Compiled by © David Gill

Three Historic Royal Palaces feature in the ALVA visitor figures for 2021. The Tower of London, Hampton Court Palace and Kensington Palace attracted just over 1 million visitors in 2021: this is down from 4.5 million visitors in 2019, and slightly up from 730,816 in 2020.

Heritage Tourism in 2021: Treasure Houses of England

Compiled by © David Gill

The release of the ALVA visitor figures for 2021 allows us to see how the heritage sector has been responding to the COVID-19 pandemic. The eight properties designated as ‘The Treasure Houses of England’ attracted 2.4 million visitors in 2021: the same eight attracted 1.4 million in 2020, and 3.1 million in 2019.

Heritage Tourism in 2021: National Trust for Scotland

Compiled by © David Gill

The 2021 visitor figures for National Trust for Scotland are now available through ALVA. The top 10 sites attracted 1.2 million visits: the same attracted 1.8 million visits in 2019.

Heritage Tourism in 2021: English Heritage

Compiled by © David Gill

The 2021 visitor figures for English Heritage are now available. Stonehenge remains the most visited site: 334,087 visits in 2021 compared with 1.6 million in 2019. Brodsworth Hall and Gardens has made an appearance in the top 10 with 93,614 visits in 2021. Tintagel, with 267,094 visits, had a particularly popular season perhaps reflecting the popularity of Cornwall as a holiday destination: in 2017 it had 246,039 visits.

Heritage Tourism in 2021: The National Trust

Compiled by © David Gill

The visitor figures for the National Trust in 2021 are now available. The top 10 NT locations attracted 4.3 million visitors: the most popular was Attingham Park with 597,154 visitors, followed by Cliveden with 553,041. These same ten properties (except for Clumber Park where the information is not easily accessible) attracted 4.6 million visitors in 2019, and 3.2 million in 2020. The figures for 2021 are higher than those for 2018 (4.2 million).

Compiled by © David Gill

The top 20 National Trust properties attracted 7.2 million visits in 2021, up from 7.6 million for the same 20 in 2019.

Heritage Tourism in 2021: An Overview

Details of the impact that the pandemic has made on the heritage sector is becoming clear. Visitor figures for 2021 are now available. The top 10 properties in 2021 for the National Trust, National Trust for Scotland, English Heritage, Historic Environment Scotland, Historic Royal Palaces, and the Treasure Houses of England are collated here: 51 properties in all.

The National Trust has recovered best best with 4.3 million visits to its top 10 properties, down slightly from 4.6 million visits to the same 10 properties in 2019. In contrast Historic Royal Palaces attracted just over 1 million visitors in 2021, down from 4.5 million in 2019.

These 51 properties attracted 11.7 million visitors in 2021, compared to 21.8 million in 2019 (7.7 million in 2020).

Greece: COVID-19 and the economic impact on heritage

Chart © David Gill, 2021; Data from the Hellenic Statistical Service

The latest figures from the Hellenic Statistical Service have revealed the major impact on visitor numbers to museums and archaeological sites in Greece to the end of November 2020. I have already comments on the dramatic fall of visitors (museums; archaeological sites) and the picture continues to be bleak: 3.7 million visitors (to the end of November 2020) compared to 19.5 million visitors in 2019. However, the telling figure comes from ticket receipts: 21.1 million Euros (to the end of November 2020) compared to 130.9 million Euros in 2019. This is a significant loss of budget for the protection and conservation of heritage in Greece.

Heritage Tourism in 2020: an overview

© David Gill

The impact of lockdowns due to the pandemic is making itself clear on the visitor figures released by ALVA. Reduced visitor numbers will see a reduction in income from ticket sales as well as through retail outlets. We have yet to see the impact on those who pay annual memberships.

These figures use the numbers for the Top 10 properties for the National Trust (NT), the National Trust for Scotland (NTS), English Heritage (EH), and Historic Environment Scotland (HES). The number for Historic Royal Palaces (HRP) is based on three properties: the Tower of London, Kensington Palace, and Hampton Court.

The 44 properties represented in this histogram received over 20 million visitors in 2019; in 2020 it was just over 6 million. The Top 10 properties for HES dropped by nearly 4 million visitors.

Heritage Tourism in 2020: Historic Royal Palaces

© David Gill

One of the last heritage sites I visited in London prior to lockdown was the Tower of London (for the Heritage Alliance conference). ALVA has now released the visitor numbers for three of their properties in London: the Tower, Hampton Court Palace, and Kensington Palace. The combined number of visitors in 2019 was 4.5 million; in 2019 it fell to 730,816.