Historic environment and heritage management projects, resources, commentary and analysis by Professors Ian Baxter (Heriot-Watt University) & David Gill (Kent/UEA)
ALVA has released the visitor numbers for 2022. The top 10 National Trust properties attracted 4.5 million visitors: the same 1o attracted 3.9 million in 2021, and 5 million in 2019. The top 20 National Trust sites for 2022 attracted 7.8 million visitors against 8.1 million visitors for the same 20 in 2019.
ALVA has released the visitor figures for 2022. The top 10 English Heritage sites attracted 2.6 million visitors against 1.6 million for the same 10 sites in 2021. This is down from the 3.4 million visitors who went to the same ten sites in 2019 prior to the pandemic. Stonehenge has seen the largest recovery from 334,087 in 2021 to 977,316 in 2022: this is still down from 1.6 million in 2019. Clifford’s Tower had record number in 2022 well above the pre-pandemic levels.
The ALVA figures for 2021 allow us to gain a glimpse of visit numbers across the heritage sector. Visitor numbers in London have not bounced back; indeed, they are marginally down on 2020. Is this due to the lack of visitors from outside the UK? Are members of the public concerned about visiting such venues where it is not possible to maintain social distancing?
Such a dramatic drop in numbers (from 36.6 million in 2019 to 7.7 million in 2021) will have an impact on income in terms of special exhibitions, retail outlets and catering. What is not clear is if this will be reflected in the numbers retaining membership of friends’ organisations.
Three Historic Royal Palaces feature in the ALVA visitor figures for 2021. The Tower of London, Hampton Court Palace and Kensington Palace attracted just over 1 million visitors in 2021: this is down from 4.5 million visitors in 2019, and slightly up from 730,816 in 2020.
The release of the ALVA visitor figures for 2021 allows us to see how the heritage sector has been responding to the COVID-19 pandemic. The eight properties designated as ‘The Treasure Houses of England’ attracted 2.4 million visitors in 2021: the same eight attracted 1.4 million in 2020, and 3.1 million in 2019.
The 2021 visitor figures for National Trust for Scotland are now available through ALVA. The top 10 sites attracted 1.2 million visits: the same attracted 1.8 million visits in 2019.
The 2021 visitor figures for English Heritage are now available. Stonehenge remains the most visited site: 334,087 visits in 2021 compared with 1.6 million in 2019. Brodsworth Hall and Gardens has made an appearance in the top 10 with 93,614 visits in 2021. Tintagel, with 267,094 visits, had a particularly popular season perhaps reflecting the popularity of Cornwall as a holiday destination: in 2017 it had 246,039 visits.
The visitor figures for the National Trust in 2021 are now available. The top 10 NT locations attracted 4.3 million visitors: the most popular was Attingham Park with 597,154 visitors, followed by Cliveden with 553,041. These same ten properties (except for Clumber Park where the information is not easily accessible) attracted 4.6 million visitors in 2019, and 3.2 million in 2020. The figures for 2021 are higher than those for 2018 (4.2 million).
The National Trust has recovered best best with 4.3 million visits to its top 10 properties, down slightly from 4.6 million visits to the same 10 properties in 2019. In contrast Historic Royal Palaces attracted just over 1 million visitors in 2021, down from 4.5 million in 2019.
These 51 properties attracted 11.7 million visitors in 2021, compared to 21.8 million in 2019 (7.7 million in 2020).
The latest figures from the Hellenic Statistical Service have revealed the major impact on visitor numbers to museums and archaeological sites in Greece to the end of November 2020. I have already comments on the dramatic fall of visitors (museums; archaeological sites) and the picture continues to be bleak: 3.7 million visitors (to the end of November 2020) compared to 19.5 million visitors in 2019. However, the telling figure comes from ticket receipts: 21.1 million Euros (to the end of November 2020) compared to 130.9 million Euros in 2019. This is a significant loss of budget for the protection and conservation of heritage in Greece.